How Do We Compare?
Direct cutter relationships. Radical pricing transparency. Zero middleman markups.
Every diamond is curated for optimal optical fire and certified by leading gemological institutes (IGI / GIA).
Comparing Price
1.50 ct round stone in F color and VS2 clarity and minimum very good cut grade.
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Kleora
Lab Grown Diamonds
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Brilliant Earth
Lab Grown Diamonds
|
Blue Nile
Mined & Lab Diamonds
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James Allen
Lab Grown Diamonds
|
Clean Origin
Lab Grown Diamonds
|
Vrai
Lab Grown Diamonds
|
Kay Jewelers
Fashion & Lab Diamonds
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|---|---|---|---|---|---|---|
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£790.00
Best Value
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£1,112.00
|
£1,122.00
|
£1,180.00
|
£1,230.00
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£1,430.00
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£1,540.00
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Prices reflect certified loose stone market benchmarks across leading retailers for matching 4Cs specifications.
So, why is our pricing so amazing?
Direct Master Cutter Sourcing
We bypass traditional wholesale middlemen and diamond brokers, establishing direct agreements with state-of-the-art diamond cutters worldwide.
Zero High-Street Overhead
Without the staggering expense of multi-million-pound retail storefronts, we invest directly into precision setting, master handcraft, and diamond quality.
Radical Transparency
We believe luxury should be honest. Every loose diamond certificate is open to inspection, priced fairly with consistent, uninflated atelier margins.